UPS needed to increase awareness for their international shipping capability.
One of Amy's first integrated campaigns with The Martin Agency told the story about how there are UPS drivers around the world just like your beloved UPS driver here in the USA.
We sent mail to the current UPS customers letting them know about our international capability.
As you turned the pages in the brochure, the driver's heads & names would change - featuring drivers from the other countries.
The piece also included a sweepstakes that offered a chance to win a trip anywhere in the world that UPS delivers.
Postcards from the international drivers were teasers and reminders about the sweepstakes.
The small pocket size brochure unfolded into a giant poster to increase awareness of all the UPS shipping destinations.
The campaign received lots of press and the direct mail package won a Echo Gold Award.
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