Direct Mail
We sent mail to the current UPS customers letting them know about our international capability.
As you turned the pages in the brochure, the driver's heads & names would change - featuring drivers from the other countries.
The piece also included a sweepstakes that offered a chance to win a trip anywhere in the world that UPS delivers.
Postcards from the international drivers were teasers and reminders about the sweepstakes.
Driver Handouts
The small pocket size brochure unfolded into a giant poster to increase awareness of all the UPS shipping destinations.
Press
The campaign received lots of press and the direct mail package won a Echo Gold Award.