Moen "Don't you wish everything could put itself away like Reflex?"

Ever since 1937, when Moen’s founder, Al Moen, invented the world’s first single-handle faucet, the spirit of invention has been core to the Moen brand. 

So when Moen asked Amy's team at The Martin Agency to tell people about their latest innovation, Reflex, a self-retracting spray nozzle, we wanted to do more than produce a typical ad campaign. We wanted to inspire other would-be inventors out there.

We asked a simple question:

Don’t you wish everything could put itself away like Reflex?