Ever since 1937, when Moen’s founder, Al Moen, invented the world’s first single-handle faucet, the spirit of invention has been core to the Moen brand.
So when Moen asked Amy's team at The Martin Agency to tell people about their latest innovation, Reflex, a self-retracting spray nozzle, we wanted to do more than produce a typical ad campaign. We wanted to inspire other would-be inventors out there.
We asked a simple question:
Don’t you wish everything could put itself away like Reflex?
We encouraged inventors to create more things that put themselves away
using Moen's Reflex faucet as inspiration.
A father of three invented a self-retracting sippy cup.
Two tech guys solved the abandoned shopping cart problem.
A Georgia Tech engineering student invented a toy picker-upper.
And a dodgeball enthusiast made clean-up after games a bit easier.
We even collaborated with Traditional Home magazine and SCAD to create more ideal inventions for the home.
Nine students researched, concepted and developed prototypes for three more inventions.
The spirit of invention and the word about Moen’s new technology, Reflex,
spread with share rates that were three times the industry average.
The campaign picked up some press and awards, too.
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