Moen has always been known as a dependable faucet brand, but not necessarily the most stylish.
Amy and her team at The Martin Agency created a global campaign based on the simple idea that just as a statement piece necklace can transform a dress, a stylish faucet can transform a bathroom.
To bring this idea to life, we collaborated with jewelry designers around the world to create statement piece necklaces inspired by Moen faucets.
The necklaces were featured in TV and print ads, as well as a traveling exhibition.
A :60 version was created for India to run in cinemas.
The making of the necklaces was captured in a series of documentaries.
The thoughtful design and craftsmanship that went into each necklace parallels
with the thoughtful design and craftsmanship that goes into each Moen faucet.
Limited-edition pendants were created as gifts and prizes.
Demand for the necklaces was so great, they became available for sale online.
The work ran in the U.S, Mexico, China, Canada and India.
Within three months of the campaign launch in India, sales increased 81 percent.
It was featured in The Wall Street Journal, PSFK, and named one of Ad Age's most innovative campaigns of 2014.
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