Magnolia Green "South of the River"

Magnolia Green, a master-planned community in Chesterfield, VA needed to increase brand awareness and sell more custom homes in their newest neighborhood, Carlton Ridge.

Amy, Karen, and Liz worked with Dotted Line Collaborations to create an integrated advertising campaign filled with the southern charm that’s unique to Magnolia Green. 

Direct Mail


Post cards were sent to prospective buyers that invited them to the welcome center for a limited edition tote bag and information about Carlton Ridge.  


Carlton Ridge collateral

Campaign Guidelines


Campaign Guidelines were created to help ensure consistency for future work.

Case study