Higher Ground is a non-profit that specializes in recreational therapy for veterans and people of all abilities. They originated in Sun Valley, Utah but recently expanded to additional locations including Los Angeles and New York. As the organization has evolved, it was time for their brand to evolve too.
We re-energized the brand with an updated look and feel that included a new tagline and visual identity system that could be used in all communication materials. The new look was unveiled in a direct mail piece that went to prospective donors.
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