Barely There "Invisible Look"

Barely There's intimate apparel sales were rapidly declining and they were lacking brand recognition in a category saturated with sexy women in sexy bras. 

While at The Martin Agency, Amy helped created a break-through campaign that pointed out (no pun intended) that it’s also important to consider what a bra looks like with your clothes on.

The campaign had the number-one highest recall in fall fashion magazines, 

was a Kelly Awards finalist, won a gold OBIE for out of home, and received other awards.