Apparent Insurance

An international insurance company saw an opportunity to create a new kind of auto insurance company that caters to the needs of parents. As parents ourselves, Creative Arm was hired to help shape the company starting from the ground up.

We partnered with The Mom Complex and worked with parents from across the country to create an insurance company designed for families called Apparent. 

We helped design the services the company should offer, the name and identity of the brand, a program that will continue to allow parents to shape the company, and the advertising materials that launched the brand in Austin, Texas which included TV ads, Outdoor boards, and digital advertising.