Karen helps companies articulate the best, most authentic brand and business strategies so that they can thrive in today’s rapidly changing environment. This requires assessing a host of factors, including company culture, key audience drivers and market forces to generate the appropriate, multi-faceted perspective needed for success. The most important element in Karen’s process is discovering and articulating the essence of people’s emotions and motivations — both inside the company and beyond.
Karen has more than 30 years of agency experience from previously working at The Martin Agency, Arnold Worldwide, and Siddall Inc., as its President. She has worked with all facets of brand communications, media, and PR for many Fortune 500 companies and non-profits from dozens of industries over the years. She’s most passionate about designing research programs that crystallize emotional, connective insights for creative solutions. Karen’s Master’s of Education has provided the technical training she needs to assess cultures and organizations effectively. Pairing that knowledge with her branding skills, she’s constantly developing new ways to help people in organizations genuinely define their culture and link it to their brand.
Colonial Williamsburg Foundation
Columbia HCA Hospitals
Discovery Health Channel
Fairfax County Economic Development
Fifth Third Bank
Health Brigade (formerly Fan Free Clinic)
LifeNet Organ Donation
Loma Linda University Children’s Health
MADD, Virginia Chapter
Magnolia Green / iStar
Robins School of Business
Science Museum of Virginia
Society for Maternal-Fetal Medicine
Stop Child Abuse Now
VCU Massey Cancer Center
Virginia Biotech Park
Virginia Community College System
Virginia Eye Institute
Virginia Gentleman Bourbon
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